How much should you spend on Instagram ads?
Quick answer: The average Instagram ads CPC (cost-per-click) is around $0.50 – $1.00.
You will pay more in highly competitive industries, e.g.
Instagram ads cost can reach up to $3.00 per click..
Is promoting on Instagram worth it?
My honest answer, in 99.9% of cases is no. Besides the ability to conveniently create a sponsored post from the IG app, there’s nothing a promoted post can do that an ad cannot. … Not only do you have more ad targeting options but it’s also more cost-effective in the long-run.
What is a good CTR for Instagram ads?
In Q1 2018, advertisers spent, on average, $7.91 per thousand impressions (CPM), and $1.41 per click (CPC). The average click-through rate (CTR) on Instagram was 0.52%. Download the Q1 2018 Paid Search and Paid Social ads Benchmark Report to see results for all the major ad networks.
How much money should I spend on ads?
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.
Do Instagram ads actually work?
Done right, Instagram ads have the power to boost brand awareness, engage and inform users, and generate new traffic, leads and ultimately, sales. But ads done wrong can cause errors that not only result in wasted resources but can actually sink your brand.
Should I pause Instagram ads at night?
Once you identify high ad frequency, pause your ad. Run your ads on schedule. This means showing your ads based on your audience’s time zone. You might even need to pause Facebook ads at night especially if your ads require filling out a form or completing a purchase.